Adidas Triple Black Collection.
Global Campaign Film.
Brief
We partnered with the wonderful creative creatures at WoodWork Amsterdam. Quite Franckly got tasked with creating high-end simulations for Adidas’ Triple Black Collection. We helped with creative direction and set up the lighting, texturing, design, and animation in three scenes using Houdini, Cinema 4D/Redshift, and After Effects.
Approach
Our massive dance moves lit up the 90s Odeza Adidas shoe scenes design and setup. The agency-inspired turnaround amplified the transformation as we melted records and launched rockets.
Culture shafew nodes were plugged in. We set up the smoke and vinyl simulations in Houdini with effortless ease in and out into C4D for a bit of polish. Final renders were smashed out in Redshift and composited in After Effects.
Impact
Artistic collaboration inspires cultural transformation through simulation.
Credits
Client: Adidas, Studio A
Client Creative Producer: Cory Chonko
Client Snr Manager Creative Production: Martin Granger
Client Creative Director: Ivan Domingo
Client Senior Art Director: Kim Hoffenberg
Directed and produced by: Woodwork Amsterdam
Executive Creative Director: Marvin Koppejan
Executive Producer: Nina Fabel
Creative Director: Menno Fokma
Storyboard: Marvin Koppejan
Edit: Menno Fokma
Animation & Compositing: Menno Fokma, Airton Groba,
Marvin Koppejan, Ernst Noort, Grant Campbell, Aviv Tal
Simulations: Rudolf Jansen van Vuuren, Aviv Tal
Simulations Production: Jessica Craig (Quite Franckly), Grant Franck (CD, Quite Franckly)
Graphic Design: Roberto Andreu
Music & Sound Design: Max Gramser (THNDR)