At Quite Franckly, we are deeply immersed in the art of transforming brands. The Audi SQ8 needs little help but we decided to get playful and create something with rather quick turn round time. The idea was to pick a product and transform it visually using lighting, texturing, colour and camera.
RND and play helps us explore our capabilities and we enjoy the process. By infusing our projects with a sense of play, we explore uncharted territories, discovering fresh perspectives that breathe new life into our work. This creative freedom is the cornerstone of our collaboration with the Audi SQ8.
Pushing boundaries is an integral part of our innovation process. We combined design, direction and motion design to find moments that celebrate the products unique attributes. Every step of this transformative process was a testament to the power of play, where the synergy between creativity and craftsmanship reached new heights.
We playfully added brand gradients to the lighting to add to the Audi narrative. The result was an ambiance that transcends the ordinary, captivating all who lay eyes upon it. This fusion of visual aesthetics and brand identity elevates the product, leaving an indelible impression on viewers. The interplay of form and function, seamlessly integrated, ensures that heads turn and curiosity is ignited.
In every stroke of our design and every choice we make, we cherish the transformative potential of aesthetics and play. Our innovative approach allows us to go beyond conventional storytelling, allowing us to communicate your brand’s story through captivating visuals. The Audi SQ8 project stands as a testament to this philosophy, as we harnessed the power of play to create an unforgettable experience that resonates deeply with all who encounter it.