Bet.co.za – A Brand New Look
3D Animation & CGI
Bet.co.za is an established brand in South African sports betting, but with the launch of their new website built on a world-leading software, they needed to develop a brand that showcased the best aspects of betting and sport. Bet.co.za partnered with Quite Franckly to develop this iconic new brand; one that is distinctly South African - exhibiting the vibrancy, joy and colour of sport in a unique execution. The depth and scope of which had to match Bet.co.za’s extensive offering, creating endless possibilities for both the brand and their customers
Vibrant Rebranding
Bet.co.za is an established brand in South African sports betting, but with the launch of their new website built on a world-leading software, they needed to develop a brand that showcased the best aspects of betting and sport. Bet.co.za partnered with Quite Franckly to develop this iconic new brand; one that is distinctly South African - exhibiting the vibrancy, joy and colour of sport in a unique execution. The depth and scope of which had to match Bet.co.za’s extensive offering, creating endless possibilities for both the brand and their customers.
Old vs. New
MAXIMISING DETAILS
By including details that hint at dynamic movement and bringing in the sport ball element we have paid meaningful attention to important details of the brand. More is more and the magic happens in all those attentive details.
ELEVATED NEGATIVE SPACE
When you take something away from a design, you are, as a result, pushing that area into a more assertive role in your presentation. By replacing the negative space of the O with the sport icon, we are putting focus on the sport aspect of bet.co.za
AUTHENTICITY
It's worth noting that the new brand font is unique. It has noticeable unique notes and special touches
