Quite Franckly proudly presents BET.co.za's latest television identity.
As one of South Africa’s leading online sports bookmakers, BET.co.za was looking for a series of television spots to represent that. The spots – to appear on Supersport –were to elevate the BET.co.za brand from just another sports betting website to a full-purpose sports betting company that is at the forefront of technical innovation when it comes to sports and sports betting.
Working off the basis of BET.co.za’s pay-off line – The Games Starts Here – we developed an all-encompassing concept that would be able to translate to every aspect of the campaign. By splitting the pay-off line into three separate parts, namely The Game, Starts and here, we were able to solve both the creative and promotional requirements of the campaign.