BET
.CO.ZA
PROMO

Quite Franckly proudly presents
BET.co.za's latest television identity.

Brief

As one of South Africa’s leading online sports bookmakers,
BET.co.za was looking for a series of television spots to
represent that. The spots – to appear on Supersport –
were to elevate the BET.co.za brand from just another
sports betting website to a full-purpose sports betting
company that is at the forefront of technical innovation
when it comes to sports and sports betting.

Solution

Working off the basis of BET.co.za’s pa y-off line – The
Games Starts Here – we developed an all-encompassing
concept that would be able to translate to every aspect
of the campaign. By splitting the pay-off line into three
separate parts, namely The Game, Starts and here, we
were able to solve both the creative and promotional
requirements of the campaign.

Quite Franckly proudly presents BET.co.za's latest television identity.

Brief
As one of South Africa’s leading online sports bookmakers, BET.co.za was looking for a series of television spots to represent that. The spots – to appear on Supersport –were to elevate the BET.co.za brand from just another sports betting website to a full-purpose sports betting company that is at the forefront of technical innovation when it comes to sports and sports betting.

Solution
Working off the basis of BET.co.za’s pay-off line – The Games Starts Here – we developed an all-encompassing concept that would be able to translate to every aspect of the campaign. By splitting the pay-off line into three separate parts, namely The Game, Starts and here, we were able to solve both the creative and promotional requirements of the campaign.

BET_SHOWCASE

Result
A series of adverts that helped to revitalize the
BET.co.za brand by positioning them as a superior
higher-end product that merges technology and sport.
Bold enoughto stand out in the cluttered world of sports
betting advertising. More importantly, we helped affirm
the theory that when it 
comes to sports betting,
The Game Starts with BET.co.za.

Production:
Quite Franckly
Audio: www.onenationstudios.co.za

Result
A series of adverts that helped to revitalize the BET.co.za brand by positioning them as a superior higher-end product that merges technology and sport. Bold enough to stand out in the cluttered world of sports betting advertising. More importantly, we helped affirm the theory that when it comes to sports betting, The Game Starts with BET.co.za.

Production: Quite Franckly
Audio: www.onenationstudios.co.za

Design & Direction : Octane
VFX & Compositing : After Effects
Modelling & Animation : Maxon C4d
Lighting & Texturing : Substance Painter

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