New Balance

Art Direction, 3D Design & Animation, Compositing

In our new 25-second social media ad for the New Balance 237 shoe, we used Cinema4D and Redshift to blend authenticity and prestige, reflecting the brand’s quiet confidence. We paid careful attention to detail, just like we do with typography, placing every pixel, frame, and color thoughtfully to showcase the brand’s dynamic consistency.

The visuals of the 237 shoe, presented in the campaign, mirror the brand’s ‘Less But Better’ philosophy, emphasising intelligent use of space and thoughtful simplicity. Beyond highlighting the shoe’s adaptability and comfort, the campaign connects with the tradition of real shoes for real people. Each frame tells a story, and every second captures New Balance’s commitment to quality and craftsmanship, inviting viewers into a world where every step unfolds a narrative. It’s more than just a campaign; it’s a visual storytelling masterpiece.