NYU Abu Dhabi Arts Center
Brand New Season
Come Curious. Leave Inspired.
NYU Abu Dhabi, has a new brand thats set the tone for Performance Arts in Abu Dhabi as well as the UAE.
Working in close partnership with The Arts Center at NYU Abu Dhabi, Quite Franckly envisioned a brand identity that's both strategic and creative for the Arts Center in Abu Dhabi and the UAE.
Quite Franckly created beautifully illustrated artworks as a visual narrative that speak to the type of programming and positions the brand as being unique in its market. Our challenge was to connect with the performing arts programming while also linking to the very diverse cultures that make up Abu Dhabi and the UAE. The illustrative direction sets the tone for The Art Center and captures the audience's imagination. The visual narrative breathes new life into the brand and empowers a journey of discovery. Ultimately leading us to the envisioned tagline - Come Curious. Leave Inspired.
With the direction set all marketing collateral was put into place; templates, adverts, and videos. The design system needed to be modular and dynamic while also staying consistent. We have been involved for over 2 seasons and the design has been updated and rolled out across all material. The imagery created has positioned The Arts Center as a leader in performing arts in Abu Dhabi and the UAE.