Bold New Vision
Premier Bet is one of the best online sports bookmakers worldwide. We partnered up with Premier Bet and designed a series of TVC spots that helped establish their dominance as the best online sports betting platform. With a number of deliverables and a quick turnaround, the idea was to create a series of abstract football–related motion design. The high-end CG imagery would be the foundations for an interchangeable, modular and easy to update TVC packaging solution. Bright brand colours, dynamic expressive typography and cinematic sound design were added to the edits to create a unique yet familiar identity for Premier Bet.
Design & Direction: Houdini – Maxon C4d – Redshift | VFX & Compositing: After Effects | Modelling & Animation: Houdini – Maxon C4d | Lighting & Texturing: Maxon C4d – Redshift | Production: Quite Franckly | Audio: One Nation Studios