From the early 90’s hi fi to a cyberpunk neon electric future Quite Franckly hits overdrive with Premier Vegas. Not only was this an opportunity to create a new piece of bespoke motion design for our client but it was a portal into the future of online casinos. We worked in collaboration with Premier Vegas to create a TVC that would capture the imagination of the French, Portuguese and English online betting market through Canal Plus.
“The ultimate online experience” is a guiding concept that directed our creative. We plugged in and uploaded (Matrix) a cyberpunk themed “PV2027Cube” that represents the online casino platform. We designed, modelled, textured and created the cube in Houdini, Adobe Photoshop and Cinema4d. We created modular and dynamic symmetry using grid design principles from Mondrian. Each face of the cube is defined by 90’s inspired digital UI, buttons and switches-that allow the user to tailor their gaming experience. The cinematic camera and lighting create moments of pure dopamine and release a rush of gaming narrative that provides an immersive experience from all angles.
Client: Premier Vegas
Creative Director & 3D Artist: Grant Franck
Production : Quite Franckly
Audio: One Nation Studio