BRAND
RAHAF
HARFOUSH

Rahaf imagines herself as an old school adventurer -
describing her work as an anthropologist and
researcher as "going out into the last untamed
frontier (the web) with all its messy, unpredictable,
crazy glory."

For her corporate identity we imagined her as an
early adventurer looking through the jungle and
recording beautiful illustrations of rare and
undiscovered birds in her travelogue. This was
representative of how she would search through the
internet and gather, analyze and record her research
in her writings. When birds are airborne they have a
'birds eye view’ of the world and just like a bird, she is
somehow able to put a whole world of information
together and see it holistically.

The result was a cohesive visual identity that can
communicate expertise without losing the touch
of fun and adventure.

Additional Credit:

Design & Illustration : Aurora Creative Studio

Rahaf imagines herself as an old school adventurer - describing her work as an anthropologist and researcher as "going out into the last untamed frontier (the web) with all its messy, unpredictable, crazy glory."

For her corporate identity we imagined her as an early adventurer looking through the jungle and recording beautiful illustrations of rare and undiscovered birds in her travelogue. This was representative of how she would search through the internet and gather, analyze and record her research in her writings. When birds are airborne they have a 'birds eye view’ of the world and just like a bird, she is somehow able to put a whole world of information together and see it holistically.

The result was a cohesive visual identity that can communicate expertise without losing the touch of fun and adventure.

Additional Credit:

Design & Illustration :
Aurora Creative Studio

Logo Development
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